VinnyeCommerce 2021 — The age of acceleration and the prediction of nothing.When things go wrong, we typically react, we do not respond. I learned this expression during a discussion with my wife who had attended a…10 min read·Dec 20, 2020----
VinnyThe diagnosis is wrong, so where does that leave the strategy?The imbalance in the world continues. Across all walks of life, we can expect this to continue. Our panic has subsided, for now, and our…3 min read·Jun 8, 2020----
VinnyArming the Rebellion Part 2: The Rebels V the Empire (AKA Shopify V Amazon)Edward Luttwak is best known as the author, Coup d’État: A Practical Handbook. He has five rules for arming the rebels when you want to…3 min read·May 27, 2020--1--1
VinnyAre you ROI Driven? Maybe You Are Looking at the Wrong Thing.Which do you prefer?7 min read·May 19, 2020----
VinnyShopify Q1 2020 earnings call#Shopify had their earning call announcements yesterday and shared some interesting points.3 min read·May 7, 2020----
VinnyRethinking DTC Strategy Through the Lens of CLVDTC, or direct-to-consumer, is a new variation on the .COM idea, where new brands have been created from scratch that pursue a single-item…4 min read·Apr 29, 2020----
VinnyALDI UK — COVID 19 Strategic analysis — a case study in excellence#Newsletter gone — Friday Snippets — sign up now. www.vinnyandco.com3 min read·Apr 24, 2020----
VinnyApril 20th, 2020 — The price of US crude oil crashed from $18 a barrel to -$38 in a matter of…Throughout human history, energy has been a key enabler of living standards. To survive in the agrarian era, people burned wood for warmth…11 min read·Apr 21, 2020----
VinnyEpisode 3: From Crazy to Mental, now the going is gonna get toughThere is no doubt about it, our initial shock is subsiding and now we face a more unnerving challenge, the mental one. All narrative is…8 min read·Apr 16, 2020----
VinnyRoundup 2: The most interesting or important adaptations we’re seeing in the ecommerce sector in…What has changed since Wednesday I hear you ask? From an Irish point of view, Heather Humphreys announced a new Online Retail grant that…7 min read·Apr 10, 2020----